There are a lot of tips out there for the best search engine optimization strategies, especially for new sites. What they don’t tell you though, is that the results you should expect are not instant and not a one-time investment. Search engine optimization takes a long time to achieve quality results, especially when it comes to new sites. New sites are not yet recognized by search engines and so must do everything they can to get their attention and then to build their trust to gain a top spot in the ranking. Here are the realistic results you should expect when performing basic SEO for new websites:
Week 1: The Post-Website Publication Stage
Once your site is up and running, there are a couple of items you need to take care of right away. Otherwise, it will be impossible to monitor your traffic to know what’s getting results.
#Set Up Webmaster Tools
By verifying your site with the webmaster tools of each search engine, you have access to a lot of features that make monitoring and revising your site easier. They can diagnose problems and analyze statistics for your site. They also allow you to submit site maps.
Next, you’ll want to install site analytics to track your visitors and find out about their demographics, link clicking and bounce rates. You’ll be able to use this information to reach or expand your target market.
It will take a while to get the ball rolling on the monitoring of your site. You need time to establish an accurate enough analysis of your site’s performance. Setting goals during this time, both short-term and long-term, will give you a frame of reference for your progress.
Month 1: Wait for the Web Crawlers
If you head straight to the search engines and type in your website’s title, you’re most definitely not going to come up with it right then. The search engines need to verify your website’s existence, and they have a lot of sites to visit, so it could take a while. Without a little help, Google can take almost a month to find your site. That is why it is a good idea to take some added measures so it will find your site faster.
#Submit your XML Map
You can get a more official map of your site by using an XML sitemap generation tool. It will crawl throughout your website and create a map for submission to the search engines. This will speed up their crawling process and will help them find all the pages in your website, even the lesser used ones.
#Upload a robots.txt file
In case you have pages set up that you don’t want crawled, like the admin files on your server, you should upload a robots.txt file such as the one in the picture. It can restrict the web crawlers from indexing those locations. That means your site won’t get dinged in the rankings for having pages that don’t seem to be created for visitors to the site.
Month 2: It’s a Slow Climb to the Top
Even once your site is crawled and officially listed, it will take much more than a month for a beginning website optimizer. More than anything, your site needs traffic going to it on a regular basis. You’ll have to establish your site as a popular and reputable one in order to get into the top spots.
You can increase the speed of your climb by investing in some website optimization. When setting up your site, you should have researched the keywords popularly searched for your niche and optimized it accordingly. By adding more pages with more keywords, you increase your site’s chances of coming up in the search results near the top.
You can speed the process along even more by buying traffic. With packages ranging from thousands of visits and up, you can get targeted visitors interested in your website. Then, when the search engines notice all the high quality traffic you’ve been getting, they respect your site a bit more and send more Google traffic your way.
#Set up Linking
You will also want to establish more links going to and from high quality sites. It is important to make sure those sites are related to yours in some way and that they are getting a lot of great traffic too. It is all about who you know in regards to ranking.
#Ongoing: Long-Term Maintenance Required
Unfortunately, even after the web crawlers find your website and rank it highly in their specified search engines, your SEO work is not done. It will take long-term maintenance to keep your ranking high and to keep traffic flowing to your site.
One thing Google likes to see is the addition of quality content. Add helpful and relevant pages of content optimized for new variations of the keywords. This will capture more traffic and look like normal growth for a healthy site to search engines. Besides more products, you might add a blog, a video page, or a forum.
#Optimize for the Most Popular
Because keywords spring from traffic search trends, you need to be ready for their popularity to shift. Staying up to date with the most recent keywords will help you add content that can bring in that traffic. Because other sites are doing this too though, it’s an ongoing battle.
As software and programs change, so too should your site. You want to make sure it maintains compatibility with new browsers and devices and can handle the technological changes in eCommerce and web traffic. Keeping your website up to date is not only effective SEO that will keep it high in Google’s ranking, but it will also keep it functioning effectively for all that traffic you want.