The All-in-One SEO Pack is a WordPress plug-in that was designed to give site owners an easy way to manipulate and enhance their SEO. Instead of being forced to muck about in their code (and potentially accidentally render their sites useless), with this plug-in, you type a few things into a few boxes and viola! Manna for the search bots.
This guy crawls your site regularly. Don’t you want him to be well fed?
What Does it Do?
The All-in-One SEO Pack creates an easy interface for site owners to use to input and change their tags, descriptions, and keywords – all things that are important for raising your rank within the major search engines.
You enter your site’s title, home description, home keywords, and any special directions you might have for individual pages, posts, etc. The plug-in then places those elements in your code correctly so that the search engine bots will see them and display them correctly within their search results.
What Are the Benefits?
The primary benefit of this plug-in is simplicity. You enter the correct information into the correct fields. That’s it. You can change them as often as you like (or as infrequently as you like).
Are There Any Drawbacks?
That simplicity we just praised? It’s a double-edged sword. It’s difficult to resist the urge to change your keywords every few hours or every day when you don’t immediately see the results you want to see. Changing things often can actually hurt your search results because your site won’t have a chance to gain any traction. Instead, it will always look new to the spiders and the bots, which keeps them from realizing your value.
How Do I Use It?
The best thing you can do is leave most of the settings in default mode. Your attention should be directed toward your Home Title, Home Description, and Home Keywords. These are the things people will see in your Google results. These are the things people care about when they conduct searches on Google, Yahoo!, and the other engines.
With Great Power…
Don’t make the mistake of thinking you can use this plug-in to take care of all your SEO needs. Your tags and keywords are important, sure, but building relationships and links and creating readable content for humans are also important parts of successful SEO campaigns. Just because you have a plug-in that can take care of the coding for you doesn’t mean you won’t still have to do research to figure out what people in your market or niche are looking for.
Almost all of the power of SEO lies with you and the things you do outside of the coding mechanics of your website. Make sure you use it responsibly!