There seems to be a recent surge in the use of hashtags on Facebook. Anyone familiar with social media marketing knows that hashtags are generally used on Twitter. So why are people using them on Facebook, too, and what purpose are they trying to fulfill?
Using hashtags on Facebook affects several things, including SEO. Small business owners who want to stay with the current trends should be knowledgeable about this one, as well. Read on to learn more about hashtag use on Facebook and whether it can help or hurt search engine optimization.
Facebook hashtags are a cost-effective way for small business owners to gain exposure.
How They Work
Hashtags on Facebook are what’s known as a tool of discovery. They help Facebook users find others who are or aren’t on their friends list but who are involved in the same conversations. In other words, the user has the opportunity to connect with a greater number of people in the Facebook community by utilizing these little symbols. This makes it easy for business owners to find others who’re talking about the type of product, service, or brand he or she sells.
Connecting with Other Social Media Venues
Cross-connection is vital to maximizing exposure with social media marketing. Hashtag use on Facebook allows small business owners to connect with Facebook followers when they post on venues such as Instagram, Pinterest, and Twitter. These cross-connections are still developing, but offer great promise for the future.
Benefits for Small Businesses
Using hashtags puts the business owner in direct contact with his or her targeted audience, cutting out the middle steps and making the process of connecting more efficient. Likewise, the ability to cross-connect with other social media platforms makes hashtags an effective time-saving tool, and most small business owners can benefit from having more time on their hands.
Facebook Hashtags and SEO
Facebook hashtags provide small business owners with a cost-free way to connect with consumers and other businesses. In terms of SEO, the potential exposure a business can gain with this social media marketing method is tremendous. Like it or not, hashtag use on Facebook will increase as more people begin to understand their potential benefits. The smart businessperson will get started now to begin reaping the business-building benefits.
Get Started on the New Trend
Those who aren’t familiar with using hashtags on Facebook can get started by incorporating them into their social media plan. This might just be one of the simplest social media marketing techniques a small business owner can include in his or her campaign. People who already use Facebook to promote their businesses will only need to be mindful of including hashtag use in a way that’s appropriate and relevant.
The potential positive impact Facebook hashtags can have for a small business owner is well worth the miniscule amount of effort required to include them. Rather than spending money on advertisements, this method helps the small business owner increase exposure to build a stronger customer base.
Considering the small amount of effort involved and the potential return, there’s no reason for people to not jump on this bandwagon.