Everyone is on Facebook. Nearly one-seventh of the human population is a member of the most ubiquitous social networking site the world has ever known. It is a remarkable tool for maintaining personal relationships and expanding professional endeavors. It’s also a window into who you are.
As a blogger, sharing the wrong information with the public can damage your personal reputation and, therefore, the future of your blog. The internet is forever. Think before you post, and revisit the material you’ve already shared.
The perception people glean from your Facebook page can translate into real-life losses for your blog.
The Ultimate Search Tool
When someone Googles your name, one of first things to come up is your Facebook page. It is the ultimate search engine. It contains an intimate glimpse into your preferences, your taste, your photographs, your background, your lifestyle. It’s great because you get to know people you don’t get to know — but it can be a double-edge sword. Your blog’s current and potential readers can make judgements about your character and personality without ever having met you.
Work the Options
Everything you post on Facebook comes with the option of either sharing it with everyone or sharing with just your friends. Next to your post is an icon indicating your sharing option — either the globe or a group of little people. Use this feature wisely. Keep your personal posts for your friends, and let the general public know about updates, teasers, changes, or insight regarding your blog.
Avoid Politics and Religion
There are two topics you should never discuss in polite company. Unless your blog is specifically about politics or religion, resist the urge to announce your affiliations and opinions.
Your thoughts on the Israeli-Palestinian crisis may be well researched, well spoken, and reasonable, but the topic conjures so much emotion that you’re bound to alienate large numbers of people no matter what you say on either side. You’re a blogger, not a pundit. There is a forum to discuss your beliefs, but it probably isn’t Facebook.
Your Facebook presence can reach into your actual life.
Photos and Tagging
The most obvious pitfall on the Internet is private photos becoming public. A picture truly speaks a thousand words, and a single compromising photograph can — and repeatedly has — destroyed careers, lives, and families.
Facebook comes with a weapon that provides you with some cushion against people accidentally sabotaging you. Your college roommate thinks it’s awesome that he dug up that picture of you with the pot-leaf shirt at the student rally from 15 years ago. But now you blog about parenting and would prefer to let sleeping dogs lie.
Always have your settings set to where your notified when anyone tags you in any post.
Your blog is your baby. You created it, you nurtured it — now don’t get in its way. Your blog represents you, and you represent it. Your Facebook page is the most intimate glance a reader can get of your world. Don’t turn them off with reckless Facebook material before you have the chance to turn them on with your blog content.