The internet differs from a rush hour commute simply because traffic is desired online. The success of the World Wide Web depends on it. Without an audience, any content depreciates in value, regardless of whether the material is promotional or informational. Everyone wants people to read and comprehend the information present on their website, and if you own a domain, you are without a doubt in the same boat.
There are many ways to guide viewers to your website, most of which stem from creating remarkable content and providing a top-notch user experience. However, more needs to done, and you don’t have to outsource for a link building service. Similar to a grocery store, it doesn’t help to have the freshest produce if no one knows about it. Your site needs traffic, regardless of your motive, and link building is a specific strategy that can help. Below are two main ways to get your blog found through link building, and how to execute each component.
1. Writing genuinely for a link
Websites often accept guest contributions. It helps them keep up to date within the niche and provide fresh and unique content to their audience. Whether it’s a monthly column, a weekly feature or another form of online writing, you can attach a link to it. These links, if relevant and housed on a quality website, can increase the authority of your blog. Increased authority is correlated with higher search engine rankings for associated keywords.
Oftentimes when you see an article online there is an author biography and intermittent hyperlinks throughout the content. While links have always contributed to the growth and development of the internet as a network, a link through writing in 2013 needs to be genuine. Google and other major search engines have really cracked down the last couple years in an attempt to mitigate manipulative link strategies. These approaches, in the same family as web spam, aim to acquire links while not providing anything back to the internet community.
If you’re a webmaster operating a blog about various communication strategies in American society, a perfect place for a linked article would be the Massachusetts Institute of Technology (MIT) blog. This site (http://connect.mit.edu/blog/) has a Domain Authority of 97 on a scale of 100. If this site published your article with a link back to your site, your authorship would immediately skyrocket as a result of association.
Writing genuinely for a link can be complicated, but these are some actionable tips:
-Reach out to sites that are related to your website and see if they accept guest contributions
-Write original content relevant to your blog niche
-Target, but not overstuff, specific keywords within your writing that you want to rank for in search engines
-Create a hyperlink for specific keywords in your author biography or within article content that leads to the page on your blog that you want to increase visibility for
-Aim for sites that have high authority (using MozBar to see what a sites authority is)
2. Resource research for a link
On many websites, there are resource lists that help site visitors navigate to further related information. For example, a university website may have a list of housing options that students can refer to when they move out of the dorms and off campus. Similarly, a website that focuses on dog health may have a resource bar that lists natural food providers. These are very important to the end user and help increase the scope of the internet. Without these, there wouldn’t be as much depth for navigation. People want to dig deeper and linked resources help them do it.
One specific way to increase the visibility of your blog is to acquire links within these resource areas on the internet. If you operate a fly fishing blog, you could get your site linked on another website under a list titled “More information on fishing”, for example. This helps you get relevant traffic not only because someone might physically see the link and click through to your site, but also because the search engines will relate your link with a relevant domain which increases popularity.
The goal of link building this way is to acquire relevant links within resource pages on the web. Both users and search engines notice these and they directly increase click through potential and search rankings.
Resource research when link building can be complicated, but these are some actionable tips:
-Scan related websites and look for lists of resources
-Reach out to the webmasters of appropriate sites and explain why your link could be helpful to the viewers on their site
-Use the correct anchor text and landing page when linking for highest optimization
Your blog is important to you and link building can help others understand what you have to offer. Link building is a very multifaceted SEO strategy, and these are some basic approaches to help you get started in the right direction.
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