Keeping your blog active with loads of new posts is itself a challenging job itself. You have to come up with creative posts all the time otherwise, as you are well aware, your website may get torched for harboring thin content. And of course, here is the new rule in the horizon – you cannot promote your blog like the way you used to. I mean, you are no longer allowed to submit your post in thousands of social bookmarking sites or sharing links with other sites. So, you are left with little choice when it comes to promoting your blog. But this does not necessarily mean that you will only write great content and then sit back and relax.There are still some options left that you can give a go and these marketing techniques have got nothing to do with Google or whatsoever.Wondering what they could be?
Here go they:
Email Marketing: You have got quite a few subscriber of your blog, you stand a chance to launch an email marketing campaign whenever you post something awesome. Since you have the list of email ids, just create a great template and then shot that email and here you go. However, there are few things to consider like – you should refrain yourself from adding images imaginable, do not use offensive language, do not use flashy texts etc. Rule of thumb – just keep it simple and sweet.
Launch A Contest: People love to participate in contest given the fact that the prize is super awesome. Guest blogging content is a hot trend these days; however, you can try other ideas as well to see how things turn up for you. The benefits of launching Guest blogging contest is that you can encourage them to increase social sharing of the post like crazy and as there is lot of money involved, it is highly likely that they will come up with their best posts that will add more value to your website.
Put your blog URL in your email signature: This is an overlooked yet highly effective marketing move that can help you steady stream of traffic to your blog. All you need to do is to place the URL of your blog in your email signature and it will do the trick. A simple trick yet powerful enough to get some visitors who might have otherwise impossible to reach.
Be At Bloggers Meet-up: I know that you are a busy guy but if you are serious about making your blog big, really big, you need to take some time out of busy schedule and participate in some bloggers’ meet-up. Apart from getting a nice platform to promote your blog, you will get to know some wonderful people and might come across some other marketing techniques that you might have never heard before.
Be an active commenter: Whenever you come across sites, I think it is your moral duty to check what other people are writing about; you may never know you might strike pure gold. There is no better way to engage with the author than leaving a comment or two. Chances are that other people may like your comment, then click onto your profile, and then reach your blog and you get visitors. Bingo!
Be a Social Media Addict: Social Media is more than just Facebook. As you are a blogger, you need to enable Google Authorship and whenever a post goes live, make sure that you are sharing it in all major social media sites. And please do not spam. Just post the update, and if it manages to get a comment or two, you should make it a point that you are replying to them all.