Blogging is an excellent way to gain experience as a writer, and to sell your goods and services. But with millions of bloggers out there, and the numbers swelling by the day, how will you get the attention of the readers? How will you stand out?
Here are some things you should NOT do if you want to be a successful blogger.
- Too many words: If your blog is text heavy and all your readers can see is miles of text, they may scamper away. There is nothing more intimidating than seeing huge blocks of unbroken text. Stick to short paragraphs, and space them well. Include lists that make it easy for them to scan information. Subheadings will attract their attention and pictures will keep them interested. Creative titles will always work.
- Not using available information properly: If the topic you are writing about is not your forte, include facts and figures from reputed sources. Readers will appreciate that you have taken the trouble to provide information that could help them.
- Making it difficult to share: It should be easy for readers to subscribe to your blog. Offer options like email or RSS subscription. Include buttons for social networking sites, so that readers can share your article if they like it. You don’t have to feel shy about it. The more readers you can get to read your blog, the better for you; and nothing works like word of mouth publicity.
- Experimenting unnecessarily with appearances: Don’t go overboard with colors and crazy looking fonts. Let the flashy era belong to the 1970s; you don’t need it on your blog. There’s a reason some fonts are widely used. Keep it simple, and comfortable to read. Too many bright colors or patterns may give your readers a headache. You do not want that.
- Ignoring SEO: Utilize the primary SEO principles and ensure that your blog will be found by search engines.
- Never compromise on the quality of you content: The minute you get sloppy with your material, you will start losing traffic.
- Don’t snub your readers: Interact with your subscribers; they can make or break your blog’s success, after all. Give them tips; email them, share success recipes and more.
- Don’t bluff: Research your topic well; your readers may be depending on you to provide them with useful and relevant information on various matters. If you present matters improperly, it would be akin to cheating them.
- Don’t forget to post daily: If you are inconsistent you can be sure to see a drop in your readership. Regular updates also send a message that you are serious about what you do.
- Keep the language simple and easy to understand: Leave the big words for contracts. You want your readers to stay with you and understand what you are saying. Your readership may very well see a cross section of society and not everyone may be highly educated.
Apart from this, you need to remember a few things: Free blog services like WordPress have limited scope; consider buying a package that includes domain and hosting. And be careful when you select your domain name; it should reflect what you’re talking about.