Do you know that about than 90% of the apps just stay on smart phones and devices, not being used? When it comes to business, it’s the need that should could – the need of the hour and the need of the consumer. Moreover, when it comes to business marketing, if you are making an application for your business, then there’s more you need to look at.
The design, usability, need, interest, and other factors are very vital for a business app to be successful in the market. But the question is, why design an app at all, in the first place? Can apps really help your business?
Apps Can Trigger Sales
Almost 60% sales from mobile phones are converted into purchases, as per statistics. This clearly states that when people look for websites through mobiles, they are a tad more serious about buying it. Apps, being easy to use, and connecting directly to mobile websites of products, can inspire people to purchase products. The idea is to keep connected to your product and that can be done with Apps.
Good Functionality Helps To Increase Popularity
Do you want to build your brand? Increase popularity? Then an app with good functionality can escalate your brand’s importance. For instance, if you are in the business of private bus services going to various cities, then an app that connects you to all the local schedules, bookings, travel routes, travel duration and other such information is going to be greatly beneficial to your business.
The Viral Effect To Escalate Business – Creative Benefits
Viral effect is the process where apps become extremely popular and people start downloading and using them real soon. If your product is appealing as well as creatively interesting, there are chances of the Content Writing Service becoming immensely popular with people. In your competitive business area, this is one zone where you have the freedom to try whatever you like. Once the app goes into the person’s smart device, it’s bound to be used more often; which only increases the chances of the user to convert into a buyer.
Build A Client Base
Now let’s say, that it doesn’t get all that viral but it’s remotely popular. What do you have to lose? This could simply mean that your target audience is smaller and there really isn’t any harm in that. At the end, you are managing to create a client base of people who are interested and who appreciate your work. What’s the harm in reaching out to them and pitching in the future? You could always explore opportunities.
A News Sales Opportunity
This is by far the most interesting aspect. Apps are opening up as a new avenue in marketing altogether. A downloaded app – with an internet connection – that connects straight to your site, definitely holds lucrative opportunities. You could give out demo versions and sell the app on the site or you could give out discounts or for that matter, simply market your business. It’s all on what you make out of it!