Content is king, but an information network is its spine. Today, bloggers are using information collected from all over the web to track who is coming to their website, in a process called analytics. Analytics tracks data from a variety of sources, such as mobile advertising, link referrals, direct site visits and advertising on the web. Currently, Google Analytics is one of the most popular analytic tools to use because it boasts a large database which it derives its results from, it summarizes information into bite size chunks, and it displays information in such a way that even large enterprises can rely on it. For instance, using a pie chart, it could summarize traffic as a division of email users and feed traffic and the total amount of unique hits.
Once bloggers have established visitors, analytics should be used to define who makes up the bulk of incoming traffic. This benefits the blog by seeing what works, what doesn’t, and which areas should have focused efforts. Blogs that change their layout, for example, may land more return traffic, while site statistics may present a valid point for raising ad prices.
Statistics can’t be obtained if there is no source of link traffic. Every blogger must learn how to coordinate partnerships. Link swaps are among the most basic; bloggers talk to other like-minded people and place links on each other’s sites, however there are more direct negotiations. Niche bloggers with unique content may be more inclined to talk when their book or blog is advertised in trade. These deals can increase long-term revenue and a better clientele base. Present fair and open terms and learn more about each blog before cementing a relationship. It is perfectly acceptable to form short-term relationships if both can benefit from the deal. Collaborations ultimately increase blog recognition because it allows two pools of followers to see new ideas and innovations that appeal to them, regardless or not if it’s a promotion.
Bloggers can benefit tremendously from direct product advertisement reviews if they particularly love certain products. The best approach is to offer a non-salesman pitch. Highlight the good and bad things about the product, and how it can change your follower’s lives a bit. Once your viewership is patterned you can ultimately move on to similar products and make it a regular content piece. Either you can offer a product made by you, or you can collect commissions from the sales of other products.
Ultimately, you will have to determine how you get your visitors to this point. The traditional method is to keep producing content, and then attract a following. However, supplemental coverage will always be necessary. Sites, such as Adsella, act as brokers for sites who want to fill their ad space. They offer lists of sites and blogs, and prices according to size. All you have to do is pick your host and upload a pre-made ad; advertising can be as low as a dollar a month, to as much as seventy and more.
With these tips your blog should be several steps closer to success. Find out how you can work with others and what you can do to combine product placement strategies. In addition, use tools to track where your traffic is coming from and supplement your viewership with relatively cheap ads.