Competitive research and analysis indeed forms a quintessential part of blog promotion. Not only does it provide you with a firsthand detail of your competitor’s performance but it also keeps you abreast of your comparative position. The vitality of it can be gauged by the simple fact that most search engine optimizer and online media technicians recommend this kind of research and analysis. It is, in fact, termed as the core formula which harbors the capacity to lead your blog to the heights of indomitable success. Nonetheless, before you embark upon undertaking a comprehensive research or an extensive analysis of this kind, it becomes important to answer one fundamental question- How will this help you in blog promotion? Enlisted here are a few advantages which must be borne in mind.
Viability- First and foremost, a research gives you a fair idea of the kind of trends which are currently ruling the market and the viability of your blog amongst them. This aids you to instantly analyze how feasible it is to continue with your blog in its present form.
Audience- Depending upon the kind of content you put across on the web, a research will help you ascertain, the specific traits of the audience which will healthily respond to it. Thus, you can generate targeted content meant to cater to the needs of your audience.
Optimization- After a complete evaluation has taken place; you will definitely be in a better position to optimize your blog meticulously. The judicial placement of keywords, development of the right linkages and indexing may successfully be used to your benefit.
Understanding- More often than not, competitor research is one of the finest ways to gain a thorough understanding of the vibrant blog market. It is an instant guide to review, reconstruct and adapt you to the needs of the market.
Nevertheless, this does not imply that the web provides no space for your unique content. It is true that market adaptation is the rule of the day; yet, online competition is quite another ball game. The variety of competition itself makes it precarious. However, what you need to essentially do is identify your competitors and look for some specific indexes in their blog content. Here are the factors that you must quickly and quietly evaluate-
SEO Rank- The rank which search engines allot to your competitor’s page is an instant giveaway. It would tell you precisely as to the level of their organic performance.
Related Links- The link inspection would reveal the tie ups that your competitor has been engaged in. Look for the inbound links and the indexed pages here.
Keywords- When it comes to blogs, keywords hold a vital stance. Analyze the manner in which they have been used.
Apart from these, things like Meta data and pay per click advertising may also be researched and weighed. More so, the general outlook of the blog will greatly influence the popular perception. Hence, that needs to be taken into account as well. On a collective front, your blog will only stand to benefit from competitor research and analysis. After all, the entire research process is aimed at helping you improve your blog and sustain for long.