If you are a small business owner or entrepreneur, you are probably more than aware of the importance of having a blog or Web site to promote your products and or services—this outlet helps in the marketing sector significantly. While you may take the initiative to monitor your business blog and write its content, if you really want to increase sales and solidify yourself as a trust-worthy brand, you might want to consider getting help from an outside source. We’re talking about hiring a freelance copywriter. You may not realize it now, but a copywriter is a vital asset for any marketing team. In fact, just about everything you see—from posters to TV commercials to brochures that you pick up at the doctor’s office—are all written by copywriters. Before you dismiss the idea or think you can’t afford it, read how in the end a copywriter can help increase your revenue.
Copywriters Detach Themselves From a Subject. All too often budding entrepreneurs and small business owners will write their own material for their blogs—after all, who knows more about the “family business” better than the owner? But sometimes, conflicting issues can manifest because of the fact that owners are too close to the subject. Writing a long article about how the company was passed from generation to generation for example may be charming enough to convince some readers to scour the rest of the blog/site and purchase items, but realistically it will not. Consumers want to immediately know how your product or service is going to benefit them before they buy anything. And going on and on about the family history is not the way to achieve this.
Copywriters are skilled communicators who are specifically trained on how to get to the point, omit the fluff, and use terms and persuasive phrasing that convince consumers they must-have your product(s). And since copywriters are not as close to the subject as a owner, they will be able to provide content that doesn’t sound over-the-top biased and forced—consumers can easily detect and are turned-off by a “sales-y” pitch.
Copywriters Can Create Flawless Content. Even if you have a natural knack for writing, the smallest error—even a typo like mistaking “they’re,” “their” and “there”—can result in you losing your credibility with your target audience. It’s unfortunate that such a small slip up can result in a loss of customers, but that’s just the way it is. Consumers are less likely to purchase products or read a blog full of errors.
Copywriters are masters when it comes to crafting error-free sentences however. It’s their job to write and edit in order to ensure that you are publishing the highest quality of content possible. Not only will sentences be grammatically correct, but they know when to use certain tone to connect better with your audience; and they know how to formulate attention-grabbing titles, headlines, and opening paragraphs. That’s not to say that you need a copywriter for every article or project, but for the more important ones, a copywriter can help take your piece to profound heights and reach a larger audience.
Copywriters Can Utilize SEO Techniques. Finally, copywriters who specialize in search engine optimization can really help you boost your sales by using techniques such as weaving-in strong key words in body paragraphs, headlines, and Metadata descriptions to make sure that your blog/ Web site appears higher in search engine rankings. The higher your blog appears in search engine rankings when users are using Google for example, the more likely they will click on your site and make purchases.
Like stated before, you don’t necessarily need a full-time copywriter to help improve your business-blog, but bringing one on board during important projects for example can certainly help you increase sales.