Today millions of people have become a part of the blogging phenomenon. Some promote a particular product or service, others blog about their personal lives and experiences, and some even share their original short stories.
The principles of good and effective writing always apply, however, no matter what the blog’s topic, so here are some tips for more effective writing that will make people more likely to want to actually read what you have to write.
Your first goal is to capture the attention of your readers. The initial two or three sentences of your entry should grab their attention and make them want to read the rest of what you have to say. If this point is overlooked, even a blog that has great potential and good content can fail.
Give each blog post a good title and good introduction and you will have a better chance of grabbing the attention of your readers. Choosing a good title can be a delicate balancing act because you may want to choose keywords that will grab the attention of the search engines at the same time you grab the attention of potential human readers.
After the title, the next most important component is the introduction. You want to pique the curiosity of the reader and make him or her want to continue reading. The introduction should be quick, informative and to the point, and should give the reader a good idea of what the post is going to be about.
Needless to say, the body of your article is also very important. It should attempt to fulfill the promise made by the headline. Stay on topic and write clearly. More complex instructional material might be easier to understand if it is broken down in a step-by-step fashion.
After you finish writing your post, go over it and imagine that you are the reader. Be sure to check for grammatical and spelling errors. You should also set the article aside for a day or two and come back to it later. Then you will see it from a fresh perspective, and errors and things that could stand improvement will “pop out” at you. You might even get a friend or two to read it before posting. This can give you additional feedback on your writing.
If, after following the above steps, you still find that what you wrote is complicated and hard to understand, then you should edit it or perhaps even rewrite it from scratch. As you gain skill and experience, complete rewritings will become less and less necessary.
Even if you hate to write, all is not lost. These days, you can be a writer even without actually doing any “writing.” A good voice dictation program can allow you to speak and have your words instantly turned into text.
The voice dictation software of choice for the Apple Macintosh is Dragon Dictate for Mac, and for PC its Dragon Naturally Speaking. The software requires only a few minutes of training (as opposed to hours in the olden days) and gives you nearly 95% accuracy. Such software allows you to merely speak what is on your mind and see your words instantly transformed into a fresh article for your blog. If you are a better talker than writer or if you just hate to type, this can be a real boon.
Even with voice dictation software, however, you must proofread your work carefully. The software doesn’t make spelling errors, so your spell checker will be worthless. What it makes are homonym errors, so that a word or words are replaced with others that sound similar. Therefore, proofreading a dictated document will require much care and an eagle eye.
However you choose to do it, there is an art to writing effective blog posts. It merely requires a bit of effort in improving your writing skills and accepting criticism about what you write.
If you continue improving yourself, you will eventually succeed in creating a blog that people want to read-and will encourage their friends to read, as well.